Amorepacific Museum of Art, located in Yongsan-gu, Seoul, was originally a museum exhibiting artworks collected by the late Seo Seong-hwan, the founder of Amorepacific, but later changed its name to Amorepacific Museum of Art, or APMA, in 2009 and has since been operating as an art exhibition hall. The mission upon its foundation was seeking to be "a space where beauty in the midst of daily lives is discovered" and c
